Fogger’s Transformation in the Home & Kitchen Appliances Sector with Viatrix

Brand Introduction


Fogger, a burgeoning brand in the Home & Kitchen Appliances category, set an ambitious goal to reach 10 crore Rs. in sales within the next 12 months. Despite a promising product lineup, Fogger faced significant hurdles that stifled its growth and market presence.

Challenges Faced

  1. Limited Product Visibility: Fogger’s products struggled to stand out in a saturated market.
  2. Low Seller Profile Metrics: The brand’s profile, including rankings and ratings, was underperforming.
  3. Inefficient Inventory Management: Fogger had issues with inventory planning and forecasting, affecting stock levels and performance.
  4. High Rate of Order Returns: A concerning return rate indicated dissatisfaction or mismatches in customer expectations.
  5. Lack of Branding Knowledge: Fogger was unfamiliar with effective brand-building strategies.
  6. Online Business Novice: The brand lacked the expertise needed for successful online retailing.

Viatrix’s Strategic Intervention

  • Boosting Product Visibility: Viatrix employed advanced SEO and marketplace optimization techniques to enhance Fogger’s product visibility and discoverability.
  • Enhancing Seller Metrics: We implemented a comprehensive plan to improve Fogger’s seller profile, focusing on increasing ratings through improved customer satisfaction and engagement strategies.
  • Revamping Inventory Management: Through detailed analysis and forecasting, Viatrix helped Fogger achieve efficient inventory planning, reducing stockouts and overstock situations.
  • Reducing Order Returns: Addressing the root causes of high returns, we optimized product descriptions, enhanced quality control, and streamlined the return process to significantly lower the return rate.
  • Brand Building Initiatives: Viatrix guided Fogger in establishing a strong brand identity and presence, utilizing social media, content marketing, and enhanced brand content on marketplace platforms.
  • Providing Expertise and Training: Offering tailored training and resources, we equipped Fogger with the necessary knowledge and tools for navigating and succeeding in the online business landscape.

Results Achieved

  1. Improved Visibility and Conversion: Strategic enhancements led to a significant increase in product visibility and conversion rates.
  2. Seller Ratings Boost: Fogger’s seller ratings dramatically improved, jumping from 2.2 to 4.3, reflecting better customer satisfaction and trust.
  3. Decreased Order Returns: The return rate dropped from 15% to a commendable 4%, indicating higher product satisfaction and accuracy in listings.
  4. Top Seller Status: Fogger ascended to become a best-selling brand in its subcategories and secured a top 5 position in the main category.
  5. Sales Milestone: From an initial 7 Lakh Rs., Fogger’s average monthly sales soared to 2 crore Rs. within 12 months, a testament to the brand’s remarkable turnaround and growth trajectory.