Should You Sell on Amazon or Create Your Own E-commerce Site?

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In the digital age, establishing an online presence is essential for businesses of all sizes. When it comes to selling products online, one of the most common dilemmas faced by entrepreneurs is whether to sell on Amazon or create their own e-commerce site. In this blog post, we will explore the pros and cons of each option to help you make an informed decision that aligns with your business goals and resources.

Selling on Amazon: The Pros and Cons


1. Vast Customer Reach: Amazon boasts a massive customer base, providing unparalleled exposure to millions of potential buyers worldwide. Selling on Amazon allows you to tap into this extensive network, giving your products immediate visibility and access to a global marketplace.

2. Established Infrastructure: Amazon has built a robust infrastructure for e-commerce, including warehousing, inventory management, order fulfillment, and customer service. By leveraging Amazon’s systems and expertise, you can streamline your operations and focus on product development and marketing.

3. Trust and Credibility: Amazon is a trusted brand with a reputation for reliable transactions and excellent customer service. Selling on Amazon lends credibility to your business, particularly with the Prime badge, which signifies fast shipping and customer satisfaction.

4. Marketing and Advertising Opportunities: Amazon offers various advertising tools and marketing programs to help sellers promote their products. With options like Sponsored Products and Amazon Advertising, you can boost your product visibility and reach targeted audiences effectively.

5. Lower upfront costs: Selling on Amazon requires minimal upfront investment, making it an excellent option for small businesses or those just starting.


1. High competition: With millions of sellers on Amazon, it can be challenging to stand out and attract customers to your products.

2. Limited customization: Amazon has strict guidelines on how your product listings should appear, limiting your ability to showcase your brand’s unique personality and style.

3. High fees: Amazon charges various fees, including referral fees, storage fees, and fulfillment fees, which can add up and eat into your profits.

4. Risk of account suspension: Amazon has strict rules and policies that sellers must follow, and any violation can lead to account suspension or closure.

Creating Your Own E-Commerce Site


1. More control over your brand: Creating your own e-commerce site gives you complete control over your brand’s image, messaging, and customer experience.

2. Increased customization: You can create a unique shopping experience for your customers, including personalized product recommendations, upsells, and cross-sells.

3. Lower fees: With your own e-commerce site, you won’t have to pay the various fees associated with selling on Amazon, such as referral and fulfillment fees.

4. Higher profit margins: With fewer fees and more control over pricing, you can earn higher profit margins on your products.

5. Diversify your sales channels: By creating your own e-commerce site, you can diversify your sales channels and reduce reliance on one platform.


1. Higher upfront costs: Creating your own e-commerce site requires significant upfront investment in website design, development, and hosting.

2. Marketing and advertising: You’ll need to invest in marketing and advertising to attract customers to your site, which can be costly.

3. Smaller customer base: Unlike Amazon, your site won’t have access to millions of active users, which may limit your customer base.

4. Fulfillment and logistics: You’ll be responsible for handling storage, packaging, and shipping of your products, which can be time-consuming and costly.

So, Should You Sell on Amazon or Create Your Own E-Commerce Site?

Ultimately, the decision to sell on Amazon or create your own e-commerce site depends on your business goals and resources. Selling on Amazon is an excellent option if you’re looking to reach a broad audience, have minimal upfront costs, and want to take advantage of Amazon’s fulfillment services. However, if you want more control over your brand and customer experience, have the resources to invest in website development and marketing, and are willing to handle fulfillment and logistics, creating your own e-commerce site may be the right choice for you. You can connect here if looking to create your own online store.

In conclusion, both options have their pros and cons, and it’s up to you to weigh them against your business goals

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